This is a comparison of the photos other real estate agents are posting on the internet to market your home. The agent is doing business the old way which is to take photos with a point and shoot camera or iphone and call it good enough. They have not taken the time to get high quality photography equipment, they have no idea how to light the home for the best exposure and have no plan to stage your property to show it the very best.
The business of real estate has changed in the last 5 years. Everyone is shopping on the internet before they look at homes. Statistics show that 95% of them have already done their homework before they go out to see a home and they compare these homes side by side looking at photos to find the best home for them. Here are some examples of homes for sale today. These are actual photos of homes on the market with other real estate companies. You can see the difference in presentation.
Properly lit exposure, Under cabinet lighting exposed,
No Lighting, Window flare, Not staged for photos
No effort put into showing this home for best results.
Lights on, Bathroom Lit, Natural light, Balanced Photograph to get viewers attention.
OK, The lights are on, Can we go to the effort to close the lid?
We stage the bathrooms, We bring color to the room before shooting with a wide angle lens
Each room must be lit with a separate strobe light. Most agents will not invest in one extra light source.
This is an example of a point and shoot or iphone. They expose for the outside lighting
These homes must be staged and photographed at the right time of day for the best exposure.
Pick up the clothes before taking the photo. No interest in the clients highest return
This home has not been enhanced to show it’s very best..
The right time of day, Photo enhancing, Proper lighting. We have taken college classes to be able to expose your home better
The previous agent thought this photo was good enough.
This is the same bathroom. Some photos have to be taken directly into a mirror. This is a tough shot, Which property would you go out to see?
Our photos show other features outside of the home, local amenities like golf, Horse stables, Schools
Schools are a must for people thinking of property value, now or in the future
Props are added to set a mood for each specific home and setting
These photos are bringing many hits to the property. We can count the number of people looking at each photo and what they are returning to see